Crafting Culture with American Apparel®
In a celebration of innovation and style, Printwear proudly shares the expansion of American Apparel's product lineup, introducing twelve new styles across five distinct collections. Embodying the essence of a blank canvas with endless possibilities, these additions solidify American Apparel's commitment to delivering premium quality and timeless fashion.
As part of this exciting expansion, American Apparel® introduces the Craft the Culture campaign, a bold initiative designed to shape cultural experiences through collaboration with artists. Serving as the official printwear partner at select Live Nation festivals across the United States, the campaign seeks to create meaningful connections with consumers and celebrate their unique individuality through art, music, and more.
Emma Budzisz, Vice-President of Marketing at Gildan Activewear SRL, emphasizes the brand's shift beyond mere product launches, stating, "We're not just launching new products; we're crafting meaningful experiences with and for our consumers, allowing them to commemorate cherished memories."
Craft the Culture™ invites people to celebrate their passions and individuality, fostering collaborations with up-and-coming musicians, artists, and trendsetting designers throughout 2024. These partnerships aim to define the essence of Craft the Culture™ and capture timeless memories through premium merch, strengthening American Apparel's position as the preferred choice for festival enthusiasts.
The expanded product offering includes:
- Five new lightweight fleece styles featuring edgy designs such as the ReFlex Fleece Women's Crewneck Sweatshirt, Unisex Pullover Hoodie, Unisex Full Zip Hoodie, Unisex Crewneck Sweatshirt, and Unisex Sweatpants.
- The Heavyweight Cotton Garment Dyed T-Shirt, a modern take on the classic 1301, poised to become the new heavyweight favorite at Printwear.
- The Heavyweight Cotton Women's Garment Dyed Muscle T-Shirt, introducing the first female silhouette in the heavyweight collection with structure and a cropped style for an edgier look.
- The Pique Unisex Mockneck T-Shirt, paired with matching Unisex Gym Shorts for a cool and textured ensemble.
- The Sueded Unisex T-Shirt, crafted from premium jersey mid-weight fabric for an ultra-plush, soft hand.
- The Unisex CVC Henley T-Shirt, featuring four color-matched buttons for added style.
About American Apparel: American Apparel® stands as an iconic premium clothing brand, delivering timeless apparel that leaves lasting impressions for all generations. From legendary fine jersey to cherished heavyweight cotton, American Apparel® blends style and quality to elevate fashion to iconic status. Owned by Gildan Activewear, a leading manufacturer of everyday basic apparel, the brand operates with a strong commitment to industry-leading labor, environmental, and governance practices, embedded in its comprehensive ESG program. Learn more about the brand and its initiatives at gildancorp.com.
