Printwear Shares Endless Possibilities with Comfort Colors® Innovative Pigment Pure™ Dye Process
Embracing a philosophy of "Blank canvas, endless possibilities," Printwear is delighted to showcase Comfort Colors® revolutionary dyeing process, now proudly known as Pigment Pure™. Renowned for crafting beloved weathered hues, Comfort Colors® takes a bold step forward with Pigment Pure™, offering soft fabrics and vibrant dyes that are Made with Respect®.
Developed through years of dedicated research and development, Pigment Pure™ sets a new standard in dyeing technology. This proprietary process utilizes approximately three times less water, consumes less energy, and boasts a quicker processing time compared to traditional dyeing methods. In alignment with Comfort Colors'® commitment to sustainability, the brand exclusively employs 100% ring-spun U.S. cotton, ensuring the creation of durable, long-lasting, and comfortable t-shirts.
Emma Budzisz, Vice-President of Marketing at Gildan Activewear SRL, emphasizes the brand's ethos, stating, "From soft fabrics to colorful dyes, Comfort Colors® is a brand that’s all about spreading good vibes and making you feel good, and we are doing that with Pigment Pure™, a unique process that helps us create colors inspired by nature using fewer resources. Thanks to this technology, our customers can take comfort in knowing that our clothes are always soft and even softer towards the planet."
About Comfort Colors: Comfort Colors® stands as a lifestyle brand that has perfected the art of making a brand-new shirt feel familiar for over 45 years. By blending nature-inspired hues with soft cotton, Comfort Colors® delivers a feeling of warmth, comfort, and positivity. With over 80 different hues and inclusive, relaxed fits, Comfort Colors® ensures a perfect match for every individual. Owned by Gildan Activewear, a leading manufacturer of everyday basic apparel, Comfort Colors® operates with a strong commitment to industry-leading labor, environmental, and governance practices, aligned with its comprehensive ESG program. For more information, visit gildancorp.com.
