Brewery branding and customer loyalty are crucial for success in the competitive craft beer market. One of the most effective ways to enhance your brewery's presence and engage customers is through high-quality merch like Stubbyz drink coolers. Here are six reasons why Stubbyz are essential for your brewery:
1. Boost Brand Awareness
Stubbyz beer and can coolers are meticulously crafted, providing exceptional quality and durability. When your brewery or release's label art is showcased on a Stubbyz cooler, it transforms a functional item into a personalized and visually striking accessory. This not only enhances your brand identity but also extends your reach as customers carry your brand with them, promoting it wherever they go. Your loyal fans love your brand - and your brews!
Statistics: Promotional products, like drink coolers, create 1000s of impressions over their lifespan, significantly boosting brand visibility.
2. Enhance Customer Loyalty
Customers love freebies and unique merchandise. Offering Stubbyz coolers as part of your merchandise lineup or as a gift with purchase can significantly enhance customer loyalty. Imagine a promotion where customers receive a free Stubbyz cooler with the purchase of a carton. This not only encourages repeat purchases but also fosters a deeper connection with your brand. They also become collectable per release.
Statistics: 63% of consumers would keep and use promo drinkware for 1 year or longer, according to the Advertising Specialty Institute (ASI).
3. Drive Impulse Purchases at the Taproom
Stubbyz coolers are an excellent way to drive impulse purchases at your taproom. Displaying them at the point of sale can entice customers to make an additional purchase, whether as a souvenir or a gift. Their high-quality construction and eye-catching designs make them hard to resist and low-barrier of entry for customers.
Example: Many breweries report a 20-30% increase in merchandise sales when high-quality items like Stubbyz are prominently displayed. Quality is everything!
4. Offer High-Quality Rewards in Membership Programs
Membership and loyalty programs are great ways to keep your best customers engaged. Including a premium Stubbyz cooler as part of your membership rewards can elevate the perceived value of your program. Members will appreciate the quality and exclusivity of a handmade neoprene Stubbyz cooler, further solidifying their loyalty to your brewery.
Statistics: Customers in loyalty programs spend up to 18% more than those not in a program.
5. Quality Over Quantity: The Stubbyz Advantage
While many promotional coolers are made from low-grade foam, Stubbyz coolers are crafted from high-quality neoprene, the same material used in wetsuits. This ensures better insulation, durability, and a premium feel. The Australian-made quality of Stubbyz coolers reflects the quality of your brand, making them a superior choice over generic foam alternatives. It's about longevity and durability.
Example: Stubbyz coolers are designed to accommodate various sizes, including standard 12oz cans, 16oz "Tall Boys," and more, ensuring a perfect fit for your products.
6. Leverage the Power of Customization
Stubbyz pioneered the concept of full-color label art on beer coolers, allowing breweries to showcase their unique branding in vibrant detail. With options for neon printing, various binding tape colors, and overlocking, you can create a truly custom product that stands out. This level of customization not only makes your brand more memorable but also turns your coolers into collector's items that customers will cherish.
Statistics: Custom promotional products are retained by 83% of consumers, leading to long-term brand exposure.
How can (no pun intended) Stubbyz help your brewery
Incorporating Stubbyz drink coolers into your brewery's promotional strategy is a smart investment. Their superior quality, customization options, and effectiveness in boosting brand awareness, customer loyalty, and impulse purchases make them an indispensable tool for any brewery looking to stand out in the crowded craft beer market. Embrace the premium Australian-made quality of Stubbyz and watch your brewery's brand grow.
