Crack! Fizz! The familiar sounds of opening a beer might be getting a size upgrade in the US craft beer scene. The 16oz tall boy can, once relegated to budget brews, is experiencing a surge in popularity. But what's behind this aluminum revolution?
A Perfect Fit for Certain Styles: Craft beer thrives on diversity. From juicy India Pale Ales (IPAs) to robust imperial stouts, brewers push boundaries with flavor and alcohol content. The 16oz format offers a happy medium compared to the standard 12oz can. It allows for a more satisfying pour for these bolder styles, without the commitment of a bomber bottle.
Marketing Muscle and Shelf Appeal: Let's face it, size matters on store shelves. The taller profile of the 16oz can grabs attention amongst a sea of 12oz offerings. Craft breweries are leveraging this visual advantage to make their products stand out. Additionally, the larger canvas allows for more creative and eye-catching label designs.
Consumer Craving for Variety: Variety is the spice of life, and the same goes for craft beer. The 16oz format offers the perfect opportunity for breweries to experiment with limited-edition releases or seasonal offerings. Consumers, ever the explorers, appreciate the chance to try something new without a full-blown commitment of a four-pack.
The 500ml Can's European Counterpart: Interestingly, across the pond, the 500ml can holds a similar place in the European craft beer market. This size offers a comparable volume to the 16oz can and reflects a similar consumer preference for a larger format for exploring unique brews.
Stubbyz Tall Boy Coolers: The Perfect Match for Craft Beer Fans: The rise of the 16oz tall boy presents a unique opportunity for Stubbyz. Their tall boy sized drink coolers are a perfect fit for these increasingly popular cans. These coolers, crafted from high-quality neoprene, not only keep your favorite brew icy cold, but also provide a stylish and protective layer.
Full-Color Label Art for Breweries and Fans: Stubbyz takes things a step further by offering full-color label art on their coolers. This allows craft breweries to extend their branding beyond the can itself. Imagine a Stubbyz cooler adorned with the same vibrant graphics and iconic logo as your favorite IPA. It's a fantastic promotional opportunity, creating walking advertisements for the brewery while keeping your beer cold. With matching colored binding tape and overlock stitching.
Merch Mania: The ability to personalize Stubbyz coolers with full-color graphics opens the door for exciting merch lines. Breweries can offer limited-edition cooler designs alongside their seasonal brews, creating a collector's item for fans. For individual beer enthusiasts, Stubbyz coolers can be customized with personal designs or favorite brewery logos, making them a truly unique and functional way to represent your craft beer passion.
The rise of the 16oz tall boy signifies a shift in the craft beer landscape. It caters to the evolving preferences of drinkers, offers a marketing advantage for brewers, and fuels the ongoing thirst for variety. So next time you're browsing the craft beer aisle, keep an eye out for the eye-catching tall boys. They might just hold your next favorite brew. And don't forget to grab a Stubbyz cooler to keep it perfectly chilled – in style!
